Grabbing Maximum Profits from Holiday Traffic!

"Your Journey to Freedom" Newsletter #54

Your Journey to Freedom Newsletter Archives:
http://infinite-revenue.com/ezine/archives

Hi Friend,

Dave and Aaron here. Welcome to Issue #53 of the
"Your Journey to Freedom" newsletter.

We hope you had a relaxing, healthy and profitable week.

Last week we mentioned that the holidays were not far away
and that traditionally this was the busiest period online
and that as a marketer you should be implementing
alternative methods to target the increased traffic that
was expected during this time.

We also gave you an insight as to what gi.fts would be hot
this Christmas, as well as explaining a specific marketing
strategy to show you exactly how to capitlize on this trend
so you could increase your cashflow during this popular
time of year.

If you missed last weeks issue, then you can check it out
here:
http://www.infinite-revenue.com/ezine/archives/053.htm

In this weeks issue we continue with this theme and as a
result we have included a "Hot Marketing Tip" that
identifies alternative methods on how you can benefit from
the "holiday traffic".

Also we've got some exciting news about the Infinite
Revenue online marketing forum...

... the forum is no longer just available to members. It's
now open up to ALL visitors!

So if you have any marketing related questions, simply
register as a user and then ask your questions. The
moderators are dedicated to your success and they are only
to willing too happy to help you in any way they can.

You can check out and register for the forum at:
http://www.infinite-revenue.com/phpbb/index.php

Once you've done this, simply go to the appropriate
category and ask your question or search the previous posts
to learn what you need to know.

It's that simple!

Ok, nuff rambling for today... we hope you enjoy the
rest of the newsletter.

Enjoy the newsletter.

Cheers,

Dave and Aaron

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>>>>>>>> Hot Marketing Tip <<<<<<<<
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Grabbing Maximum Profits from Holiday Traffic
by Dave Isaacs and Aaron Leighton

As you may be aware, it is the lead up to Christmas that
people are looking for a little extra money to allow them
to buy that speci.al gi.ft for the loved ones or to simply
generate extra cash to pay for a timely family holiday.

So it stands to reason that this is the time of year that
a lot of people begin to look at the possibility of
starting an online business. Basically they're looking for
alternative methods of generating a cashflow outside their
normal job.

With this in mind, this is an excellent time to start
promoting your online business products and/or services to
capture this niche market.

For example, if your core business is selling reprint
rights products, then it's an ideal time to promote the
effectiveness of using these products to generate an
online incom.e.

If your offer an online service, then it's a perfect time
to explain the benefits of your service to target the
needs of people wanting to start their own
internet business.

We could go on forever, but we're sure you get the picture.

However what you must understand is that experienced
marketers are well aware of the extra traffic during the
holiday period, and as such they heavily promote their
products/services at this time by developing their
marketing campaigns to peak during this time.

This being the case, as a rule, ezine ad.vertising is
heavily targeted during this period and often times this
form of promotion is booked out well in advance of the
holiday season.

So if you are planning to capitalize on the online
holiday traffic (which you should be) then time is quickly
running out. You need to act NOW if you're to develop and
secure your ezine ad.vertising campaign.

Now without doubt, the most effective form of ezine
ad.vertising is the solo ad, followed closely by the top
sponsor ad.

But finding the right ezine to place your ads in is not
alway easy. In fact most times it's hit or miss as to
whether you select the right ezine. However, if you
following some basic rules your chances of creating a
successful ad.vertising campaign can be much higher.

To get you started on the right track, here is an
excellent article that shows you how to select the most
appropriate ezines as part of your campaign:
http://tinyurl.com/4vo8f

Just be aware that while ezine ad.vertising can be very
effective, it is just ONE method in your overall marketing
campaign and you should use a mixture of techniques to get
the maximum benefit.

One such technique that can offer immedi.ate and highly
profitable results is pay per click search engines, in
particular Goog.le Adwor.ds.

Goog.le Adwor.ds is one of the most effective methods we
have seen for driving instan.t traffic to your site and if
your affiliate program has a high conversion rate, you can
ear.n substantial profits in a short period of time.

In fact we have found this form of marketing so successful
that we now use it on a regular basis and it now forms a
major part of our overall marketing strategy.

But be warned, if you're inexperienced and use Goog.le
Adwor.ds unwisely you can burn your cash reserves up very
quickly. It's that powerful.

Fortunately there is a solution.

We've discovered a step-by-step Action Guide that shows
you exactly how to setup your Adwor.ds campaign to turn
Goog.le into a cash generating machine.

How do we know?

We have it, we've used it, we've tested it and we make
money with it... every single day!

This strategy has proven to be extremely successful and if
you want to find out how you can start generating a
significant incom.e using this method, then head on over to:
http://www.infinite-revenue.com/responder/click.php?c=gp

The beauty of this Guide is that you can use it with ANY
pay per click search engine to start generating an
immedi.ate online cashflow.

Listen, there are plenty of other methods to drive traffic
to your site or affiliate programs, but if you're in a
hurry and looking for a "quick fix", then there is no
faster method than using ezine d.vertising or pay per
click search engines.

But regardless of what method you use, if you want to gain
maximum exposure and maximum profits during the holiday
period, then you need to take action NOW and not wait until
tomorrow. If you do, then you'll never do it.

You need to do it TODAY while it's still fresh in your mind.

Listen we understand that you're going to be disappointed
if you don't succeed. Hey that's only natural.

But we guaran.tee that you'll be doomed to failure if you
don't at least try!

About the Authors

Dave Isaacs and Aaron Leighton are the co-founders of
Infinite Revenue, an all in one online marekting solution
private memberships site that provides all the services and
products you may ever need to make money online... for less
than the cost of a candy bar a day!

You can now grab a 30-day trial for only $4.95 so you can
make your own mind up without the risk:
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>>>>>>> Feature Article <<<<<<<
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A Complete Fiasco
by Theresa Cahill - Copyright 2004

I thought long and hard about writing this article
because I'm merely reinventing wheels that not
only have I written about before, but others have
also.

Yet, it is one of those "marketing themes" that
bears repeating - so what the heck :)

Ezine ad.vertising. Anyone who's reading currently
understands the concept of ezines in general and,
perhaps, why people advertise inside them.

What prompts me to write is a message I recently
received which reads:

"I tried your ads and it was a complete fiasco, and
I don't like to repeat fiascoes."

Not surprisingly, I'm not surprised.

This person unfortunately has no idea what ezine
ad.vertising is or what it does for one online.

Ask any die-hard marketer and they will tell you the
amazingly simple "magic" answer to ad.vertising:

"Do it. And keep doing it over and over and over..."

Is your classified ad or your solo ad, in and of itself,
suppose to make you a sale? No!

Is it intended to get a reaction? YES! You most
definitely need a website visit or a requested email.

So why do some marketers get results and many do not.

Let's face it, we all see ads day in and day out.
Some catch our attention and entice us to cli'ck through,
while others are so much pie-in-the-sky we'd never take
even a small peek.

Are your ad words important? You bet!

[For example, if I'm doing my job right, you've made it
this far reading this article. I've got your attention
and, with luck, will keep it for just a few more
paragraphs.]

Everyone says so and everyone is right. It's WHAT
your ad says that entices the cli'ck through. It does not,
and should not, be structured to try to "get the money
right now."

That's what your website and mailtos are for - the link
you want them to click!

Can everyone write a good ad? Most definitely no.

But... the most important question to ask yourself prior
to throwing in the towel is, "Have I tried?"

One run of an ad that fails to generate any interest is
not a failure.

Two runs... no sal.es? Have you failed? No!

Three, four, five...? Still nothing? Give up? NO!

At this point (but hopefully before this point), you've
got to ask yourself:

"What's wrong with my ad?"

A: Something, or they'd be clicking, right?

Two things to avoid are an excessive use of caps and
exclamation marks. A few years back the use of both
did make for a semi-successful way of catching
someone's attention, but not anymore.

I think we can all safely say that most of us skip right
past most of "those" types of ads, don't you?

Which leads to...

"Is it incredibly unbelievable?"

A: Is your ad so unrealistic that even you know you've
gotten su'ckered into an impossible-to-achieve program,
but still wonder why others won't follow along?

Quit wasting your time and/or money. Drop it like a hot
potato and go RESEARCH a good, solid, reliable,
long-haul program to promote. A good starting point for
your research would be looking up the domain ownership,
etc., at http://www.whois.net

"Did I write it from a 'benefits-packed' viewpoint?"

A: People want to know what's in it for them. When it
comes to ad.vertising, they really don't care a fig for
what you get out of it. And that IS the right attitude,
especi.ally if you're asking them to part with cold hard
cash.

The hardest, but best-producing, ads to write require
sufficient intrigue to get the click and are 100%
BELIEVABLE.

Then, for heavens sake, have a professional enough looking
website at the other end that explains the program in
detail. The website also must have contact information,
well beyond just an email address.

[I personally will not order from any website not willing
to tell me who they are and how to get a hold of them
other than by email... and neither should you! Heck, even
test the phone number first just to be sure.]

So, was this persons' ad a fiasco? Yep!

Are the ezines to blame for his/her failure? No.

Was it the ads fault? Most likely, but even then I give it
a no.

Is it the advertiser? ... Yep

Will this person succeed? Who knows, but it's going to
require a lot more effort than he/she sounds willing to
put forth.

The worst mistake ever propagated on the net was that
there is "quick cash!" to be had just for the grabbing.
Give me a break...

Marketing is hard work. There are very few, if any, true
miracles online. Don't let anyone tell you differently.

Do advertise on a consistent basis. Do keep your ad out
in front of others for the long haul. Do write articles,
provide feedback to ezines, join forums, ask and
give advice, etc.

Make yourself (not just your ad) known to others.

Work at it within a budget (free or otherwise), but work.
Then you'll see results.

About the Author:

Theresa Cahill is the owner of My Wizard Ads
( http://shmyl.com/zewison ) and would like to offer you
fr ee resources filled with mark'eting tips!
http://www.mywizardads.com/ArticleLibrary.html

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>>>>>> Welcome to New Subscribers <<<<<<
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We would like to extend a warm and speci.al welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.infinite-revenue.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that we can help
you.

We continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>> Tips and Techniques <<<<<<
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Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?

Tip 1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sal.es of one product declines or the
response to one marketing method drops.

Tip 2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you.

Tip 3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.

Tip 4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.

Tip 5:
To create an absolutely irresistible offer, combine a
speci.al discount price and a set of valuable bonuses in the
same offer.

Tip 6:
Develop a series of 4 or 5 different speci.al offers. Use
them one at a time with an expiration deadli.ne. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using speci.al offers to
generate sal.es without taking time to develop new ones.

Tip 7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service

...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service - AND the money to buy it.

Tip 8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't - and they are not likely to start making
themselves that accessible to customers.

Tip 9:
Ad.vertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sal.es message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.

Tip 10:
Most sal.es are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers.

Each of these 10 marketing tips implements a simple but
highly effective marketing tactic. Take action now to apply
those you overlooked. You'll be surprised by how much
business it produces for you.

About the Author:

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sal.es. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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>>>>>> That's a Wrap <<<<<<
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Well {FIRSTNAME} that wraps up another week's
newsletter.

Remember to check out and register for the newly opened
Infinite Revenue Marketing Forum. It's a perfect way to
network with other marketers and swap ideas or share
experiences (both good and bad) so that everyone can
prosper.

You can check it out at:
http://www.infinite-revenue.com/phpbb/index.php

Don't forget to let us know how you like the new format of
the newsletter. We really do appreciate hearing your
feedback.

We personally read and reply to every single email we
received from our subscribers, so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week.

Oh yeah... and remember to let us know how you like the
format of the newsletter. We really do appreciate hearing
your feedback.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.1cellnet.net.nz
http://www.private-resell-vault.com
http://www.the-money-train-club.com