"Your Journey to Freedom" Newsletter #83

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Hi Friend,

The world of internet marketing is a highly competitive
place. As a beginning internet marketer there are some
basic rules you should learn about how search engines
spider and index your web site.

Firstly, unless the search engines are able to find your
web site, there is no way the general public will ever know
that it even exists.

So your first priority after you have created your web
site and chosen the products or services you want to
provide, is to get your site listed with the search
engines. So as part of your overall marketing strategy, it
is important to include a plan to get your website spidered
and indexed as quickly as you can.

Obviously in order to get your site indexed you must first
let the search engine spiders know you are there.

So how can you lure the spiders to your site other than
using manual submitting to the search engines, which is not
a preferred method as this can actually harm your chances
of getting listed quickly.

The good news is that the following methods are much more
successful than submitting your pages directly to the
search engines...

The fastest method of getting your site indexed in super
quick time is to link your web site to another site that is
already indexed, is related to your site, and is spidered
frequently.

As a rule of thumb, if a website has a Google Page Rank of
4 or above (the higher the better), the search engine
spiders visit these site on a regular basis, oftentimes
daily. So if you can get a link to your site from one of
these pages it will vastly increase your chances of getting
spidered and indexed quickly.

The best method to get a link from these sites is to
simply approach the site owner to create a reciprocal link
exchange with them.

It is recommend that you first place a link to their site
on your site and then send them a quick message requesting
a link exchange, advising them that you have already added
their link to your page.

If the owner of the site is pro-active in building links
they will generally agree to your request, provided your
site is complimentary or relevant to their own.

Another excellent method of getting the spiders to visit
is to create a blog that is relevant to the topic of your
site, and then place a link on the blog back to your home
page so that the spiders have a direct path to follow.

If you do this and then use the "blog and ping" technique
each time you post content to your blog, your site can be
spidered very quickly... in as little as 48 hours!

* If you're not quite sure what "Blog and Ping is, you can
find out more about it here...
http://www.infinite-revenue.com/blogping.htm

Other alternative methods you can use to get spidered
include more traditional proven methods such as writing
articles for the various article directories or submitting
posts in popular forums.

Both these strategies have proven to be a very successful
way of not only getting indexed, but also in generating
quality traff'ic to your site.

Writing and submitting articles is without quest'ion the
number one method of generating hundreds of links back to
your site, and it should definitely be part of your overall
marketing plan.

However this is more of a long-term approach to gaining
high listings, so unless you can get your articles inserted
onto a high ranking website immediately, it won't help get
you spidered fast. So of these two options, posting to
forums is the faster method to get spidered.

If you choose this route, be careful not to spa'm. Find a
forum that is highly relevant to your site topic, follow
the forum posting rules, posts regularly with helpful
advice and do not go overboard on your "sig file".

But just a word of warning... some forums are not that
popular which will have a major impact on how often the
search engine spiders visit their pages, so make certain
that the forums where you post have plenty of activity.

Once you have been able to get your home page spidered,
you will need a good site map that lists the links to every
page on your site to allow the spiders a clear path to find
and index all your pages.

If your site consists of over one hundred pages, consider
using a multi-page site map and make certain that every
site map page links to each of the other site map pages.

But most importantly, make sure that your pages are simple
and f'r'e'e of useless clutter and comply with standard HTML
coding standards, especially your home page. Before putting
your site up you should always make sure that your HTML
validates at... http://validator.w3.org

Getting your website spidered and indexed quickly is the
most important thing you can do to achieve success as an
internet marketer and using the methods suggested above can
be very helpful in getting your website listed in ultra
fast time.

That's all for today...

Your online friends,

Dave and Aaron