"What You Can Learn From Other People's Mistakes"

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You're about to learn why it's important to learn from other people's mistakes so that you can begin to generate more sales and more profits?

What do we mean by this?

Let's use our "misunderstanding" from a few days ago as a classic example.

No doubt by now you know about the dramas we had when we sent out an update about "Source Code Blowout 2" package and how we were looking at a way where you could get these either at a discounted price or at no cost if you were an Infinite-Revenue.com member.

Boy did we step on a few toes with this email. We had bearly even finished sending out the update when we got an email from Jeremy Burns stating he had received a number of messages from irate people who were accusing us of being rats, jerks and scumbags all because they ASSUMED that we were "part of the crowd"!

You see, as much as 95% of the population has a "crowd mentality" and they never bother to take the time to think outside the square and do something different. Doing this is far too risky and this triggers a defensive impulse that makes us revert to our comfort zone.

When this happens we automatically take the "easy way out" and continue to do what everyone else is doing!

While this may be fine for some things, like when your at the firing range or walking a t'ight rope, at other times it's pure lunacy. If you have a "crowd mentality" on the net, all you're going to get is more headaches and deeper in debt... or at least no closer to getting out of the rat race than what you were the day before!

For example, when we sent out our famous "Source Code Blowout 2" email, a number of people assumed we were going to freely hand over copies of these products to our members. Thinking this, naturally they were upset with our strategy as they felt we were devaluing this great package and ruining their chances of making any sales.

The trouble is that they couldn't have been further from the truth!

Now before we go any further we want to stress that in no way are we "dirty" on
those who made Jeremy aware of our "assumed" intentions. Like we mentioned in our last email, we fully understood why the did it and we even congratulated them for doing this as they were only doing what they thought was the right thing.

In fact, they were simply following what most of us have been "programmed" to do since the beginning of time. They immediately thought like the rest of the crowd and not for one moment did they think that maybe, just maybe, we had thought outside the square and implemented something different that very few other people would do.

You see, less than 5% of people who purchased this or any other product will ever make any real sales of what they purchased. Yes you read that right. Less
than 5%... and this is a very conservative estimate!

The reason for this is that 95% of people will simply take the easy route and do
what everyone else is doing. They will simply whack there name on the sales page, upload it to their site and try to flog off these products like everyone else will. This may work if only a couple of people are doing this, but when thousands of other people are doing the same thing, the competition becomes just too great.

So what was it we were planning to do that caused all the kafuffle?

Well, for each product we were going to revamp the content, create new graphics, rename it and call it our own. As we had Private Label Rights to these products we had full legal right to do this, so we wouldn't be breaching an
terms and conditions etc.

Doing this would give us full control over how we distributed these products,
plus it would in no way devalue the products in the original package as the
products would not be tied to each other.

Now this isn't mind blowing stuff. But as we mentioned before, only a very limited number of people will actually do this... and it is these people that benefit most from these packages and products.

We were never going to give away or devalue any of the original products contained in the SCB2 package. To the contrary. We were simply going to do what Private Label Rights were designed to do, to create your own product without the hassle and the hard work or doing it yourself.

So what can you learn from this?

If you're selling the same products as everyone else, to be successful online you MUST think outside the square. This is even more important if you're promoting affiliate products. You need to breakout of the "crowd mentality" and create your own Unique Selling Position (USP) that separates you from your competition.

If you can do this, then you're half way there. Fail to do this, and you'll never get out of the basement!

That's all for today.

Talk to you again shortly :o)

Dave and Aaron
Infinite-Revenue.com