Dave and Aaron
here with another "nothing but pure content"
weekly tip!
Do you want to
know what it takes to successfully market a web site and
generate repeat sales?
It's simple really.
You must position
yourself as a perceived expert. It doesn't matter
what product or service you're selling, this same premise
will hold true.
What is a perceived
expert, you ask?
Good question.
Gone are the
days where you could build a simple company web site, list
your products and send customers to an order page. New web
sites are sprouting up like blades of grass and competition
is intensely fierce.
The bottom line
is this... Why should a customer buy from YOU?
A small but growing
number of small business owners have discovered the answer
to this question and as we speak they are kicking your butt
big time!
How are they
accomplishing this? By positioning themselves as an expert
in their niche and using their web site to communicate that
fact to YOUR potential customers!
So, the question
is... How can you become an expert too?
Offer your potential
customers an education to compliment the product
or service you are promoting. You achieve this by writing
it, buying it or licensing the content you need.
Whichever method
you choose, teaching your customers should be an essential
component of your web site and its importance cannot
be overstated.
Here are some
quick examples of what we mean...
If you are selling
diamonds or jewelry online, provide articles, tips or even
a fr'ee guide on "How do I choose the right diamond
for me?" or "20 ways to spot fake jewelry."
If you operate
a job search or career database, provide your visitors a
wealth of guides and tips such as "20 ways to improve
your resume," "what to wear at a job interview"
or "how do I know if a job is right for me."
If you are selling
health related items (ie: vitamins, pills or creams), don't
simply throw up ad copy, a few product images and an order
form. Educate your customers on the benefits
of each ingredient and how it can improve
their well-being. Take it one step further and provide an
education on every vitamin and mineral known to man. Just
make it fun and easy to read.
You get the picture.
How can this
help your web site prosper?
Poeple want to
buy the best product they can, at the best price, from someone
they TRUST. Given the fact your customers will never
see or meet you, this task is accomplished by your web site.
By giving them
a wealth of expertise related to the products you are selling,
you immediately create a foundation to build upon. You are
helping them make a more informed decision as to
what to purchase while at YOUR web site.
In essence, your
web site becomes the salesperson that the customer would
normally see in the store or talk to on the phone. Customers
always have questions. You have the opportunity to give
them the answer and a whole lot more knowledge by
becoming a perceived expert in your industry.
If you give your
potential customers an education, they will reward
you for it. Plus, they will likely tell their friends too!
All the best
and have a great week.
Talk to ya later,
Dave and Aaron
"You
CAN succeed... IF you take action!"
